Artificial Intelligence Technologies That Are Presently Dominating

The artificial intelligence has now become the vital part of our lives and is deeply changing the various aspects of our day to day routine. No matter whether you are sitting at home, working in an office or simply driving the car, you will be definitely accompanied by the AI-powered gadgets. Such gadgets are nowadays attaining all hype and attention. Let us know some prominent artificial technologies that are greatly dominating currently and will certainly rule the future market as well.

1. Natural Language Generation

This is the perfect AI sub-discipline that is used to convert data into text. Natural Language Generation allows computers to communicate ideas with more accuracy. It is basically used in customer service to create market reports and summaries.

2. Speech Recognition

Now there are various systems and mobile apps that easily recognize human language and transcribe the same into machine language. Currently, this technology is used in voice-response interactive devices like Alexa and mobile applications like Google Translate.

3. Chat bots and Virtual Agents

For 24*7 service support, you have to no longer hire any representative to respond to customer queries. The virtual agents are the best example of AI technologies that facilitate you with the advanced chatbot system to communicate with the customers

4. Machine Learning Platforms

Machine learning is the part of computer science and a major branch of Artificial Intelligence. Its aim is to build such techniques that enable computers to learn and make them incredibly intelligent.

5. Cyber Defense

Cyber defense is a mechanism that detects, prevents and provides security against the attacks or threats to information and infrastructure. AI is now greatly preferred to reduce the data security accidents.

6. Digital Twin/AI Modeling

Digital Twin is ultimate software that fills the gap between the digital world and physical system. These are greatly used in companies which tend to make their system digitalized one.

7. Biometrics

This AI technology enables more natural interactions between machines and humans. It identifies, analyzes and measures the physical aspects of the human body’s structure and form. It recognizes the human touch, speech, and image and interacts accordingly.

8. Image Recognition

AI technology is also used to diagnose disease, detect license plates, and identify the client simply by recognizing the image. All these are possible with the AI-powered image recognition technique.

9. Emotion Recognition

The AI technology has now evolved to the extent where it could read the emotions on the human face as well. With the advanced image processing technique, it can capture the micro-expression expressed by humans and execute accordingly.

10. Marketing Automation

Marketing Automation is another factor that greatly depicts the significance of AI in this business world. It allows marketers to raise their brand value by improving the user engagement and market reach. It uses software that executes various marketing strategies to lead the business world. 

11. Peer- to -Peer Networks

Now we are no more unfamiliar with the word cryptocurrency.  The ruling power behind the popularity of this is the peer-to-peer network which is the ultimate gift of AI. It is the perfect way of connecting and sharing resources from one network to another.

How Artificial Intelligence is Impacting Content Marketing

When machines have started thinking and performing various big roles then how it could lack behind in the world of digital marketing. Artificial intelligence is now becoming the great game changer in various industries including the content marketing. It has completely changed the way how business is carried out. Smartness and intelligence are now the two important pillars to stand a powerful business. AI is greatly assisting marketers in planning the smart content marketing strategies to achieve the outstanding market goals and one-to-one user experience.

Role of AI in Content Marketing

1.       Content Automation

Artificial Intelligence offers the ultimate facility to generate content automatically. For basic short-form content like stock updates, sports reports etc, AI is greatly preferred to address the huge content demand of consumers. Many big brands like Samsung, Yahoo, Fox etc avail this benefit of Artificial Intelligence for the exact purpose.

2.       Deploy Chatbots

The increasing demand for customized online experiences has become the major reason for the evolution of AI-powered chatbots. Chatbots are undoubtedly the great tools that are used to carry out mimic conversation with the customers. With the AI integration, more personalized communication platform can be observed. These chatbots are also used to send the promotional messages to the users and also act as a source of solving their queries.

3.       Custom News Feed Algorithms

Artificial Intelligence is no more isolated with social networks as well. It enables such networks like Facebook, Instagram, Twitter etc to customize the users’ news feed algorithm. Now they need not have to see all the posts but only make out those for which they are interested in. Integrated with AI, social networking channels can excellently analyze numerous variables and, can predict which content users can like, comment or block. Such algorithms also enable users to see only those ads which they may like and interested in. Marketers can wisely use this feature to analyze users’ behavior and thus create similar content to gain large audience engagement. 

4.       Curate and Create Content

The high-quality content with the utmost relevancy is always preferred by the readers and publishers. For a large user engagement, it is very important to curate the relevant and engaging content. But to perform this task on the regular basis is not a piece of cake. To go with the most sought-after topic regularly is definitely a very hard task. Hence in this situation, AI plays a significant role. Many tools, integrated with artificial intelligence gives the ultimate option to fetch the trending topics for the audience at each and every stage of marketing channel. Marketers can make the best use of these tools to curate and create compelling content that enhances their brand reach.

5.       Predictive Lead Scoring

Predictive Intelligence is another factor where AI has its vital existence. It enables businesses to lead the marketing world by understanding customer behavior. Predictive lead scoring allows market professionals to increase the ROI by discovering which customers are perfect to convert, depending on their previous behaviors and marketing history.